A different kind of L.O.C Method

If you’re a curly girl like myself, you’re probably associating the L.O.C method with Leave-In, Oil, Cream. But my new version is a little different. L.O.C = Latina Owned Cosmetics. I was inspired by watching MakeupShayla’s B.O.M.B|Black Owned Makeup Brands Tutorial on Youtube. She explained in the video how something like this was long overdue and it made me think… I know there has to be Latina Owned Cosmetics out there, but where? And on top of that, I thought this would be a great post to end Hispanic Heritage Month! So during my month long celebration, I have been researching and trying out Latina Owned Cosmetics. Here are my faves so far:

Kat Von D Beauty

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The first Latina Owned Cosmetics brand I thought of was Kat Von D Beauty. You probably know this face and name from her TLC TV show, LA Ink. But what most people don’t know is that she is a Latina. Born in Mexico to Argentine parents, Kat von D was approached by Sephora in 2008 to create a makeup line. She originally had her heart set on creating four of the most perfect shades of red lipsticks. Little did she know her line would be such a success. On top of her accomplishments, Kat von D cosmetics are cruelty free and is something she is (and should be) extremely proud of!

 

beautyblender

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Okay, so I was SUPER surprised/ecstatic/hyped when I found out that the beautyblender was created by a Latina! In 2002, Ree Ann Silva made it 10x easier for us to blend out our makeup. The idea came to her while she was head of the makeup department for CBS’s Girlfriends and needed a small, light tool for makeup touchups for the cast. She invented and sold the beautyblender right out of her garage and used the funds help pay for her daughter’s college tuition! Today, seventeen beautyblenders are sold per minute and can be seen in tutorials all over YouTube.

 

Reina Rebelde

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Inspired by the telenovela Rosa Salvaje, Regina Merson created a cosmetic line for women that celebrates both the beauty of her Reina (Queen) and fierceness of her Rebelde (Rebel). Regina started this line to celebrate her Mexican roots and to pay homage for her love of the beauty routines of telenovela stars. She describes her brand to be reflect her “complicated identity as a Mexican woman embracing an amazing American existence.”

 

Besame Cosmetics

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With roots from Argentina, Gabriela Hernandez immigrated to the United States at the age of twelve and once she graduated college, developed a beauty brand rich in historic details and romance. Her main goal was to help women feel passionate about their beauty routines again. Gabriela’s beauty brand is full with timeless shade and is inspired by Los Angeles’ golden age of cinema, which is why all shades of her products are named of years between 1920-1970.

 

Tata Harper

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Last, but not least, skin care is the most important part of beauty. Straight from Baranquilla, Colombia, Tata Harper developed a 100% natural, non-toxic skin care line. Her motive comes from her father who was diagnosed with skin cancer in 2005. Tata takes the time to build her line of all natural formulas from scratch while practicing environmentally sustainable practices at her farm and facilities in Vermont.

Of course there are plenty more Latina Owned Cosmetic brands out there that deserves more recognition! There are also many Latina Beauty Influencers that have brought these products to the light for me. In the end, I just hope to see more L.O.C Brands that I can add to my makeup collection and represented all across the board!!

Until then, PA’LANTE! And Happy Hispanic Heritage Month!

 

Wash Day: Makeup Brushes Edition

DSCN1539Just like my hair, my makeup brushes have a wash day. I wash my brushes once a week, but if I’m feeling lazy, I can stretch wash day for 2 weeks. But I do not recommend doing that! Washing your makeup brushes is a tedious and time consuming task but it has to get done for flawless application. So, put on some music or listen to a podcast and let’s get to work!

Why do we need to clean our makeup brushes anyway? Aside from poor makeup application, when you don’t wash your brushes, you are contributing to bacteria build up. You’re hoarding all the eyeshadow, foundation, concealer, etc., in your makeup brushes. Dirt, oil and dust can be found in them too, which can and will lead to breakouts and irritable skin. AND… If you happen to share makeup brushes, whether it be with your sister, mother or roommate, you are now making yourself prone to viral infections. If you are going to share makeup brushes, please, please, please, be careful! Taking care of your brushes will increase their lifespan and each fiber on each brush will surely thank you!

There are many cleaners out there made specifically for make-up brushes. I’ve tried a couple of them but haven’t found one that I really loved. I happened to be talking with a freelancer at Sephora and she told me she washed her brushes with baby shampoo. My initial reaction was, “Baby shampoo?!”. But then it really all made sense in my head. There are no parabens, no alcohol and if this stuff is safe to use on babies, it sure is safe to wash my makeup brushes. There is sulfate in it, but that’s totally fine since we need to clean all that makeup build up.

A bottle of baby shampoo would last me about 6-8 washes and leaves the hairs of my brushes feeling super soft and looking good as new. Since using baby shampoo, I find that my brushes last longer throughout the week. In addition to using baby shampoo, I also use a brush cleansing palette by Real Techniques. It has textured surfaces to clean in between brush bristles for a deep cleaning. The surfaces on the palette are made to thoroughly clean small, medium and large brushes. I purchased my palette at FaceValues for $14.99 and it can be found anywhere Real Techniques is sold.

Cleaning time:

If you have any beautyblenders or makeup sponges, run them under water and scrub the shampoo into it. Keep adding shampoo if needed and squeeze it underneath running water to ensure that all the makeup and shampoo suds are out of there. Do not use the cleansing palette for your beautyblenders, as this can ruin them.

For brushes, rinse them under luke warm water first, then add a drop of baby shampoo to your brush cleansing palette. Repeatedly, make circular motions on the palette using the textured surfaces according to your brush size. Squeeze out all the suds and excess water. If you see the water coming out of your brush is not clear, keep scrubbing until it is! Once all your brushes are clean, lay them flat to air dry on a towel overnight and when you wake up, your brushes will be all dry and ready to go!

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What’s your method to washing your makeup brushes? Share in the comments below!